Decorators have often been known to complain about and even refuse to use the likes of Fired Earth and Farrow & Ball paints. Some complain about the aroma, some about the particular way it performs during application, others because they didn’t make any margin because they didn't supply it. At the very least they might enjoy balking at the price and cheekily joking about how you were robbed in broad daylight, but are these designery paints just premium brands with high price tags to make people feel a cut above? Or are there valid reasons why these paints cost so much more than say Wickes’ own?
The main reason these paints are more expensive is simply the quality. The quantity of natural pigment (as opposed to dye) is much higher than in most paints and it is this generous pigmentation that provides superior depth of colour, creating walls of colour you could almost dive into. However, although many customers can perceive and appreciate this richer experience of colour, others just don’t see it and need more convincing.
We are hearing a lot about the climate emergency we are all facing at the moment, but it is not only the air quality outside the home that we need to address but also the emissions within the home. It may surprise some readers to learn that many modern home furnishing products are made from materials that can emit carcinogens, a process sometimes called ‘off-gassing’. Oil-based paints and mainstream water-based paints contain VOCs (volatile organic compounds) which are essentially solvents emitted as vapours that are harmful to the environment as well as your health.
Thankfully certain designer paints contain little to no VOCs. As my local stockist of two of my favourite paint brands, Little Greene and Earthborn, I asked Finola of Nola Interiors (Gloucester Road Central in Bristol) to explain what makes these paint formulations special.
“Both Little Greene and Earthborn paints are environmentally friendly, odourless, virtually VOC free and certified child safe. Little Greene's water based paint and Earthborn paint are certified as child safe under BS EN 71-3: 1995, also known as Toy Paint Regulations, making them stand out from the rest. It gives parents peace of mind knowing that these paints are safer for their children within their home environment. I receive lots of comments from customers who are impressed that these paints have no smell or unpleasantness, contributing to a safe, cleaner atmosphere within their home surroundings.”
Applied correctly (preferably in a colour you truly love and won’t even want to change for many years) higher quality paint will last longer than an inferior product. The less often a room is repainted the better, not only for your purse and avoiding the disruption, but also because that’s fewer occasions that a fresh lick of paint makes everything else look tired enough to be replaced making it easier to buy well and buy less.
Certain naturally pigmented paint also allows your house to breathe which, in combination with keeping it well ventilated, will help prevent damp problems saving money in the longer term. Finola adds “Earthborn clay paint is breathable and is recommended for lime plaster and damp walls”.
Using eco-friendly paint is the logical next step. “It's easy to switch to eco household cleaning products, replacing regular cleaners that contain allergens. Buying environmentally friendly paints that are free from nasty chemicals, will hopefully also become second nature.” says Finola. Defaulting to eco products in all areas of life is going to require research and mindful shopping at first but it will soon become any and every small change you can make will help, and change our habits we must.
I hope you will agree these are compelling environmental reasons for investing in expensive ‘designer’ paint and that the planet is worth paying for.
For more advice on eco paint visit Nola Interiors online or in the bricks and mortar store where you can also browse a fabulous selection of rugs, baskets and textiles made from 100% recycled plastic bottles that look and feel like just like soft wool.